Any sort of transactional administration documents in your company are usually considered to be an overhead. Exactly, what we mean by this suggestion is that they, very often, don’t give you a return in terms of bringing anything back into the business. Well, apart from payment for the job done, of course, but did you know that they could actually be bringing you in more business than you ever considered?
With a little bit of creativity, it’s possible to turn your transactional administrative documentation, such as invoices, statements, notices etc into another marketing and sales generating vehicle, which could give you a return on investment rather than a business cost.
So, how can you do this?
Well, with a bit of creativity and by using some dynamic features and the white space on the document, you can actually turn your invoices into highly targeted marketing tools.
Add data-driven and targeted marketing messages to routine documents
It’s possible that you can add your marketing and sales message to your invoices etc, which will take them to another level, and make them another ‘marketing tool’ in your armoury! Of course, your clients are used to seeing your invoices and read their statements from your company, so it stands to reason that you could put your marketing message right in front of them when they do!
Use a combination of variable data, design and digital colour printing
Use an eclectic mix of data, design and colour – play around with it and you’ll soon transform your bog standard documentation into a sales piece that could really ‘pop’. Let’s be honest, no-one likes to open an invoice but it’s necessary, so if you think about making it look interesting, chances are your clients will be more inclined to take a second look at it.
An opportunity to sell other products and services to existing customers
Chances are that your business will sell a range of products or services, so if you’re sending an invoice out to a client for one product or service, you could use your invoices to feature other products that may be of interest to them. By targeting specific products to your clients you immediately create the potential for extra sales!
Use QR codes, PURLS and customized coordinated campaigns
There are a myriad of benefits that a simple , lowly invoice could give back to you and your business. QR codes, personalised URL’s for specific landing pages, or a coordinated series of marketing messages built around a single product or theme which is designed to reach a particular audience.
Ultimately, these campaigns will change on a regular and systematic basis to fit in with your key marketing strategy throughout the year. This obviously keeps your transactional administration pieces fresh, ‘on message’ and an important part of your marketing tool kit.
Increasing your marketing reach with very little investment and maximum ROI
Did you know that any piece of documentation has the potential to be used as a marketing tool? Well your transactional documentation is no different! There’s a tiny amount of investment because you’re sending the invoices out anyway, but it no longer costs you to send them out – you’ll be sending out a marketing message instead!
Increasing the value of your client communications
You can increase the value of your customer communications too. You can quickly and insert tailored marketing messages, graphics and bespoke campaigns into the white space on each invoice and/or statement – without the need for complicated and time consuming graphic design and programming.
Conclusion
By changing your transactional documentation into a bespoke marketing tool, you’ll save time and money on production costs, and you’ll also add real value to your business with a positive effect on bottom line profits.
We are Fulfilment Warehouse – efficient and 100% reliable, we are experts in providing small and medium sized businesses with fully packaged fulfilment services. We will safely store, package and dispatch all your orders with complete care.
If you’d like to know a bit more about how we can help you turn your transactional documentation into highly efficient marketing tools, then take a look at our website or give https://fulfilmentwarehouse.co.uk/ or just give us a call on 03300 563 980 – we’d be happy to help!
